du: Closer to du

du, a telco brand, increased its recovery after COVID-19 restrictions in the UAE and encouraged people to visit its stores.

Campaign details

Brand: duLead Agency: Havas MediaRegion: EMEA

Strategy

Objective

To increase the pace of our recovery after the COVID-19 restrictions, which prevented people from visiting our stores, we realised we couldn't solely focus on our digital channels....

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