Campaign details
Brand: Alo (SIM card) Brand owner: du (telecommunications company) Entrant company: TBWA\RAADIdea creation: TBWA/RAAD Dubai Market: United Arab Emirates Sector: Telephone & internet services Media channels: Online display, Outdoor, Out-of-home, Direct marketing, Merchandise & free gifts Budget: 500k - 1 million
Executive summary
Blue-collar workers want more. However, everyone in the market offers them less. Brands tend to sell them poor services and products with a bunch of discounts. Blue-collar workers in the UAE usually get offered cheap services and bad products....