Du: Alo

du, a consumer services brand, launched a campaign in the United Arab Emirates to increase the subscriber base by 30%, increase revenue by 5%, increase awareness by 10% and increase NPS by three points.

Campaign details

Brand: Alo (SIM card) Brand owner: du (telecommunications company) Entrant company: TBWA\RAADIdea creation: TBWA/RAAD Dubai Market: United Arab Emirates Sector: Telephone & internet services Media channels:Online display, Outdoor, Out-of-home,...

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