DTC brands in India: A future worth creating

Direct-to-Consumer companies may face many challenges but dentsu International’s Narayan Devanathan also sees many opportunities for brands to build a brighter DTC future for India.

This article is part of a Spotlight series on the Direct-to-Consumer (DTC) model in India. Read more

Rather than ask the question “What is the future for over 600 direct-to-consumer brands in India looking like?”, I believe a more pertinent question is...