Campaign details
Brand: DTACLead Agency: POKKTRegion: APAC
Strategy
Objective
In the current world engagement with consumers is becoming more and more challenging for marketeers. Thousands of brands try to get consumer attention with various promotions and new creative formats. As the users interest levels peek, various technological portals records these physiological changes, creating a database which can then be used to enhance their experience further. This in turn helps in building consumer engagement making them feel connected with the brand.
Target Audience
Majority of consumers are tech-savvy and use telecommunications products every day, and that's...