DSP de Montréal - Pourquoi Commencer?

The motion picture film business in Canada has two competitors, Kodak with over 70% share, and Fujifilm with the remainder.
Agency: LXB Communication Marketing

DSP de Montréal – Pourquoi Commencer?

Winner: Best Insight - Gold


Business Results Period (Consecutive Months): June-August 2005

Start of Advertising/Communication Effort: June 2005

Base Period for Comparison: N/a

During the summer, the street youth population of Montreal spikes. Some will be homeless for the summer, others for a longer period. But all will be at high risk of injection drug use. With a budget under $100,000, this campaign had to find a way to reduce this risk. This is an audience that is virtually impossible to reach, and if you do manage to reach them,...

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