Drummond Park

The advertising objective was to generate a 20% increase in October and November in order to protect the sell through and stocking levels for the critical four week impulse period.
Agency: The Leith Agency, Feather BrooksbankAuthors: Barbara Moyses and David Amstel

Drumond Park

SUMMARY

Tradition dictates board games only sell in the final few weeks before Christmas. Not all traditions are forever. What do you do when retailers want to...