Dropbox makes CTV a “cornerstone” of efforts to shift perceptions

Stephen Whiteside

Dropbox, the cloud-based storage brand, is using connected television (CTV) advertising to help educate prospective customers about its services.

Connected TV

This article is part of a series of articles from the WARC Guide to connected TV. Read more

Dropbox, the cloud-based storage brand, is putting connected television (CTV) advertising at the heart of mid-funnel efforts to shift audience perceptions and increase understanding of its services.

As one of the best-known players in its category, Dropbox enjoys a high degree of name recognition among its target audience, which is led by potential business customers, but also incorporates freelancers, creative professionals and individual consumers. However, it also has considerable competitors, including Apple iCloud and Google Workspace. A primary goal...

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