Drop-down, radio buttons, or fill-in-the-blank?

When it comes to Web surveys, the type of attribute rating scale used does matter. Based upon data collected during the Burke Strategic Consulting Group's recent Workforce Perspectives(r) study, this paper shows how responses to drop-down box, radio button, and fill-in-the-blank survey interfaces can differ significantly from each other.

Drop–down, radio buttons, or fill–in–the–blank?

Effects of attribute rating scale type on Web survey responses

Allen Hogg Marketing, Burke, Inc andJaci Jarrett Masztal Burke Strategic Consulting Group

INTRODUCTION

It would be difficult...