Droga Kolinska : Argeta Junior

This campaign promoted Argeta Junior, a new sub-brand of Argeta, a pâté popular in the Adriatic region.

Droga Kolinska : Argeta Junior

Argeta is a strong brand of pâté in the Adriatic region. Significant growth has been achieved over the past decade and the image of a modern, dynamic brand has benefited Argeta.

Argeta sustained its significant growth rates over the years with constant innovation; however, in 2009 a bolder step was required. Focus was shifted to a growing consumer segment – children. In order to better suit the needs of the target market, a former flavour variation, Argeta Junior, was re-launched as a sub-brand and an additional flavour was added to the product line. This was...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands