Driving demand for broadband

Francesca Brosan

Francesca Brosan, Omobono, describes how the East of England Development Agency persuaded telecoms companies to provide broadband access to the communities it served.

United Kingdom
Channel planning, media mix selection
Integration strategy
Strategy

driving demand for broadband

Francesca BrosanOmobono

Every day, in our homes and our businesses, we use the web more. The strain is too much for old 56K modems. Long, frustrating waits and engaged phone lines become the norm. So why not switch to broadband?...

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