Drivers of Intention to Revisit the Websites of Well-Known Companies: The Role of Corporate Brand Loyalty

Due to the increasing importance of the internet as a channel of marketing and distribution, companies are now concerned with the question of how to design attractive websites.
  

Drivers of Intention to Revisit the Websites of Well-Known Companies: The Role of Corporate Brand Loyalty

Magne SupphellenNorwegian School of Economics and Business Administration and Herbjrn NysveenFoundation for Research in Economics and...