Driven to Succeed: How Ford grew its business with the 'Fiesta Movement' campaign
If The Purveyors of woe are to be believed, then Detroit and the triumvirate of major U.S. automakers are now on their last legs.
Chances of recovery: Slim.
Status: Game over in the Motor City.
But there's not a hint of resignation in Jim Farley's voice, antly optimistic, the group vice president of global market-sales and service at Ford Motor Company is barely able to contain his enthusiasm. He peppers nearly every sentence with adjective "cool" as he describes elements of the...