Drinking Under The Influence
Measuring ambient media in pubs and clubs
Liz Landy and Sarah Gale Ipsos-RSL
BACKGROUND AND INTRODUCTION
Over recent years there has been an explosion of ambient media in pubs and bars. From postcards, to promotions,...
Drinking under the influence
With the explosion of digital screen media over recent years, there is a need for these new media owners to be accountable and understand how the screens work.
