Dreyer's Grand Ice Cream Holdings, Inc.: Unbelievable campaign

In 2004, Dreyers Grand Ice Cream, owned by Nestlé, relaunched its existing product into a largely stagnant market.

Dreyer's Grand Ice Cream Holdings, Inc.: Unbelievable campaign

Jonathan Kolstad

OVERVIEW

To herald the launch of not just a new product line but also an entirely new manufacturing process, Dreyer's Grand Ice Cream Holdings, Inc., initiated...