Dreaming the global future - identity, culture and the media in a multi-cultural age

In 2003 COI Communications, the Government’s communications agency, commissioned a comprehensive, in-depth study of media use and attitudes to advertising among Britain’s ethnic minority communities.

Dreaming the global future - identity, culture and the media in a multicultural age

Philly Desai Turnstone Karen Roberts Connect Christine Roberts COI Communications

Section One: Introduction

Background

COI Communications is the Government's communications agency, managing research and advertising for issues as diverse as Armed Forces recruitment, the benefits and tax systems, food safety, and health, among others. In addition to managing the Government's above-the-line advertising, COI also handles digital media, sponsorship, press, public relations and events for a wide range of publicsector bodies....

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