Dreaming of red mansions: brand experience, emerging stories and the digital world
Lee RyanAsia Pacific – Latin America – Middle East & Africa (ALM), TNS, Singapore
Lisa LiResearch Manager, TNS, China
INTRODUCTION
“Who can guess the...
Dreaming of red mansions: brand experience, emerging stories and the digital world
This paper explores how to research the lives of consumers in China using a mixture of ethnographic and online research techniques.
