The communication goal
In 2019, Dreamll a Fantasy Gaming app brand was in a very nascent stage in India. And same was the case with the category. The App extended the ongoing sporting events like Cricket in the digital space; giving fans an opportunity to turn from viewers to players. Cricket was their flagship sport given its popularity amongst Dream11 target audience.
The brand had two core objectives
- Brand awareness: Creating awareness around the brand and its fantasy gaming platform amongst cricket lovers during the key cricketing season
- Engage: Brand wanted to intrigue & engage with cricketing fans