Surviving the Next Generation of Do-It-Yourself Travel
Jorge Sanz Draftfcb Madrid
The introduction of low cost travel and sites in the past decade has enabled consumers to take control of their own holidays and not rely on traditional travel agents.
According to the National Travel Monitor, 66% of leisure travelers now use the Internet to plan some aspect of their travel, versus 35% in 2000.
More than half, 56%, now make their reservations online.
But it is not just online companies that are having an impact. The communication and interaction with an online world of fellow travelers is also...