Dr. Shirono's TNT endorsement official announcement

Beginning in the first half of 2020, the concept of medical beauty brushing acid has entered the public eye. As a famous Japanese medical beauty brand with dermatology professional genes, Dr. Shirono has launched new products containing fruit acid essence. Targeting at the younger generation of Z, the goal is to create new products with new products. Another iconic star product.

Case details

Brand: Dr. Ci:LaboBrand owner: Johnson & JohnsonMain agency: UMMain agency holding group: IPGMarket launch: Mainland ChinaIndustry: Beauty CareMedia channels: outdoor billboards, celebrity/celebrity spokespersons, social media, mini programs, videos/micro-moviesBudget: 10-12 million

Case Summary

"Beauty brands are either officially announcing their spokespersons, or they are on their way to officially announce their spokespersons" has become the status quo of the industry. In the eyes of Generation Z, fans can be the "shapers" and "accompanying members" of idols - this kind of reshaping of the...

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