Dr Pepper/Seven Up, Inc.: Wouldn't You Like To Be A Pepper, Too? campaign
Sally A. MyersOverview
Most Americans over the age of 25 remember the popular "Wouldn't You Like to Be a Pepper, Too?" advertising campaign of the late 1970s and early 1980s. The campaign helped propel Dr Pepper, a soft drink with an unusual flavor sold mostly in the Southwest, to one of the top spots in its national market category. Known as Elvis Presley's favorite drink, Dr Pepper was first marketed as a health aid and later promoted as a soft drink unlike any other. The "Be...