Dr Pepper/Seven Up, Inc.: This Is The Taste campaign

Rebecca Stanfel

After an upturn in its fortunes in the highly competitive soft-drink industry, in 1997 Dr Pepper/Seven Up Inc., a subsidiary of Cadbury Schweppes, reigned as the leading noncola soft-drink business in North America.

Dr Pepper/Seven Up, Inc.: This Is The Taste campaign

Rebecca Stanfel

OVERVIEW

After an upturn in its fortunes in the highly competitive soft-drink industry, in 1997 Dr Pepper/Seven Up Inc., a subsidiary of Cadbury Schweppes, reigned as the leading noncola...

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