Dr Pepper/Seven Up, Inc.: No Caffeine: Never Had It, Never Will campaign (1982)

For years the lemon-lime soft drink brand 7UP was a distant third in market share behind the number one and number two brands, Coca-Cola and Pepsi-Cola, respectively.

Dr Pepper/Seven Up, Inc.: No Caffeine: Never Had It, Never Will campaign

K.C. Hayes

Overview

For years the lemon-lime soft drink brand 7UP was a distant third in market share behind the number one and number two brands, Coca-Cola and Pepsi-Cola, respectively....