Dr. Mom and Dr. Web: A Qualitative Analysis of Women's Use of Health Information on the Web

The primary goal of this qualitative study was to begin to understand and gain insight into how women use the Web to search for health information.
  

Dr. Mom and Dr. Web: A Qualitative Analysis Of Women's Use Of Health Information On The Web

Wendy Macias The University of Georgia Liza Stavchansky Lewis Spectra Marketing Vandana Shankar The University of Georgia

Introduction

The third most common...