Dr. Martens Airwair USA, LLC: Red campaign

Dr. Martens footwear stormed onto the U.S.

Dr. Martens Airwair USA, LLC: Red campaign

Mariko Fujinaka

Overview

Dr. Martens footwear stormed onto the U.S. fashion scene in the 1980s and became a near craze in the early 1990s among image-conscious youths. Though profits were favorable, London Underground...