Dr. Fixit Roofseal: Waterproof paint is not real waterproofing

Dr. Fixit, a waterproofing product brand, increased sales and customer sentiment by reminding customers of the importance of waterproofing as well as painting their homes.

Campaign details

Brand: Dr. Fixit Brand owner: Pidilite Industries Entrant company: PidliteIdea creation: Ogilvy Mumbai Market: India Sector: Home improvement Media channels: Events & experiential, Websites & microsites, Point-of-purchase, In-store Budget: Over 20 million

Executive summary

Because of years of hyperbole in the communication of water-resistant paints and the launch of waterproofing products, decorative paint brands had cemented a belief that painting was now the same as waterproofing. This posed a significant challenge to Dr. Fixit, the leading waterproofing brand in India for the...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands