Dr. Fixit Roofseal: Waterproof paint is not real waterproofing
Nirav Parekh, Meghana Ramanan
Dr. Fixit, a waterproofing product brand, increased sales and customer sentiment by reminding customers of the importance of waterproofing as well as painting their homes.
Campaign details
Brand: Dr. Fixit Brand owner: Pidilite Industries Entrant company: PidliteIdea creation: Ogilvy Mumbai Market: India Sector: Home improvement Media channels: Events & experiential, Websites & microsites, Point-of-purchase, In-store Budget:...
