Dr. Chengye's Little Red Book Jimei Classroom

As a rising star of the acid-based skin care product brand, Dr. Shirono expects to quickly establish the popularity and trust of the new product, and complete the direct conversion from popularity to trial.

Case details

Brand: Dr. Ci:LaboBrand owner: Johnson & JohnsonMain agency: UMMain agency holding group: IPGMarket launch: Mainland ChinaIndustry: Beauty CareMedia channels: video/micro-movie, social media, content marketingBudget: 1-2 million

Case Summary


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