Case details
Brand: Dr. Ci:LaboBrand owner: Johnson & JohnsonMain agency: UMMain agency holding group: IPGMarket launch: Mainland ChinaIndustry: Beauty CareMedia channels: video/micro-movie, social media, content marketingBudget: 1-2 million
Case Summary
Starting from the first half of 2020, the concept of chemical exfoliation (with exfoliating acid), which was once seen in medical beauty, has entered mass consumption under the popularization of major beauty KOLs. According to CBNData's "2021 New Consumption Report on Beauty Economy", exfoliating peel and salicylic acid are the most popular options, while...