The Second Life Container was created by DP World to establish a meaningful connection between their global logistics capabilities and their title sponsorship of the European Tour Golf.
Context
Background
In 2021 the European Tour became the DP World Tour, transitioning DP World from a logistics partner to title partner.
Challenge
As the new title partner for the European Tour, DP World wanted to demonstrate their understanding and connection to the sport from the start.
Our challenge was to demonstrate that DP World aren't just a logistics company. We had to show that they not only understand the world of...