DP World: Second life container

DP World, a multinational logistics company, took ownership of a new golf sponsorship to drive brand fame and challenge golfing stereotypes, resulting in 444 million earned impressions and uplifts in brand recall and aided awareness.

The Second Life Container was created by DP World to establish a meaningful connection between their global logistics capabilities and their title sponsorship of the European Tour Golf.

Context

Background

In 2021 the European Tour became the DP World Tour,...

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