DP World: Second life container

DP World, a multinational logistics company, took ownership of a new golf sponsorship to drive brand fame and challenge golfing stereotypes, resulting in 444 million earned impressions and uplifts in brand recall and aided awareness.

The Second Life Container was created by DP World to establish a meaningful connection between their global logistics capabilities and their title sponsorship of the European Tour Golf.

Context

Background

In 2021 the European Tour became the DP World Tour, transitioning DP World from a logistics partner to title partner.

Challenge

As the new title partner for the European Tour, DP World wanted to demonstrate their understanding and connection to the sport from the start.

Our challenge was to demonstrate that DP World aren't just a logistics company. We had to show that they not only understand the world of...

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