Campaign details
Brand: DoveBrand owner: UnileverEntrant company: Unilever Philippines, Taguig CityIdea creation: Ogilvy Philippines, Makati CityMarket: The PhilippinesSector: Bath toiletries, soapsMedia channels: Packaging & design, Social mediaBudget: Up to 500k
Executive summary
Creative bravery isn't seen only in the grandest of ways. Boldness can be in the details, and can bring about results effectively not just in building business, but more importantly, changing consumer behavior for the better.
This is the story of how Dove played a disruptive and purposive role in the phenomenon of...