Dove: Thumbstopping Beauty Biases

Dove, a personal care brand, launched #StopTheBeautyTest in India to help prevent body shaming among young girls by challenging stereotypes through TV, social media and influencers.

Campaign video: Dove – Thumbstopping Beauty Biases

Read the full campaign case study

Selected creative: Dove – Thumbstopping Beauty Biases

Credits

Media Agency: Mindshare Mumbai Buying: Rajesh Rao Content: Sunny Rangwani / Yash Virkud Creative: Abhay Sachar / Prateek Mehta Leadership: Ajay Mehta / Harshdeep Chhabra Research: Shipra Malik / Vipasha Bhuptani Strategy:Gaurav Balani / Nithya Ravi / Puja Chauhan / Rowena Fernandes...

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