Dove: The real cost of beauty

Dove launched the Real Cost of Beauty Ideals study to get American society to realize that body dissatisfaction and appearance-based discrimination is a silent public health epidemic, especially among young girls.


For 20 years, Dove's purpose has been to make a positive experience of beauty universally accessible to girls, women and female-identifying individuals. As part of this, the brand launched the Dove Self Esteem Project (DSEP), focusing on boosting body confidence and self esteem in young girls.

The Dove Self Esteem Project's "Real Cost of Beauty Ideals" study and campaign spotlights the disproportionate impact body dissatisfaction and appearance-based discrimination have on young girls.

It costs American society $500bn every year due to low educational achievement, lost employment, lost productivity, and pressure on our health and penal systems.1...

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