Dove: The Cost of Beauty

Dove launched the Real Cost of Beauty Ideals study to get American society to realize that body dissatisfaction and appearance-based discrimination is a silent public health epidemic, especially among young girls.

Campaign video: Dove – The Cost of Beauty

Read the full campaign case study

Selected creative: Dove – The Cost of Beauty


Creative Agency: Ogilvy London / Ogilvy Toronto Assistant Producer: George Ward / Lynsie Roberts Associate Creative Director, Art: Luke Woodard Associate Creative Director, Copy: Morgan Starr Chief Creative Officer: Francesco Grandi Deputy Head of Production (Unilever): Chris Chapman Designer: Laurence Blake Digital Account Manager: Olivia White Executive Creative Director: Daniel Fisher Global Account Director: Teigan Henry Global...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands