Dove: Taking on taking selfies

Dove, a personal care brand, launched a campaign in the US to re-establish its authority and challenge today's culture of unrealistic beauty standards for the new generation.

Executive Summary

Dove has been at the forefront of the self-esteem and beauty conversation since the Campaign for Real Beauty in 2004. But by 2021, the conversation had changed. Other brands were encroaching on Dove's position, and the leading edge of...

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