Dove: #StopTheBeautyTest

Dove, a personal care brand, launched a campaign in India to build a strong connection with the target audience a culturally relevant rendition of the real beauty proposition.

The communication goal

Dove a mass-premium personal care brand over decades has stood for a powerful stance of Real Beauty i.e. beauty not defined by shape, size or colour. The attempt is to make beauty a source of confidence, not anxiety.

Although the...

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