Dove: Skin Cleansing #WashWithCare

Dove, a skincare brand, increased sales in the Philippines by advertising to customers with its packaging.

Campaign details

Brand: Dove Brand owner: Unilever Entrant company: UnileverIdea creation: Ogilvy Makati City Market: Philippines Sector: Skin care, sun protection Media channels: Social media, Online videoBudget: Up to 500k

Executive summary

Creative bravery isn’t seen only in the grandest ways. Boldness can be in the details and can bring about results not just in building business but more importantly in changing consumer behaviour for the better.

This is the story of how Dove played a disruptive and purposeful role in...

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