Dove: Skin Cleansing #WashWithCare

Maan Dominguez, Katrina De Guzman,

Dove, a skincare brand, increased sales in the Philippines by advertising to customers with its packaging.

Campaign details

Brand: Dove Brand owner: Unilever Entrant company: UnileverIdea creation: Ogilvy Makati City Market: Philippines Sector: Skin care, sun protection Media channels: Social media, Online videoBudget: Up to 500k

Executive summary

Creative bravery isn’t seen...

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