Dove: Skin Cleansing Deluxe

Personal care brand, Dove, broke through the clutter of category communications with a unique approach to ad placement in the Philippines.

Campaign details

Brand: DoveBrand owner: Unilever Philippines Inc.Agencies: Unilever Philippines Inc., Ogilvy & Mather Philippines Inc.Market: PhilippinesSector: Skincare, sun protectionMedia channels: Packaging & designBudget: Up to 500k

Executive summary...