Dove: Skin Cleansing Deluxe

Glenn Revillas, Kat De Guzman, Meg Perez

Personal care brand, Dove, broke through the clutter of category communications with a unique approach to ad placement in the Philippines.

Campaign details

Brand: DoveBrand owner: Unilever Philippines Inc.Agencies: Unilever Philippines Inc., Ogilvy & Mather Philippines Inc.Market: PhilippinesSector: Skincare, sun protectionMedia channels: Packaging & designBudget: Up to 500k

Executive summary

Creative bravery isn't seen only in the grandest of ways. Boldness can be in the details and can bring about results effectively, not just in building business, but more importantly, changing consumer behaviour for the better.

This is the story of how Dove played a disruptive and purposive role in the phenomenon of online shopping by literally...

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