Dove: #Showus Y2 Russia

Personal care brand Dove grew sales and brand penetration in Russia with a TV, press and metro campaign and promotional platform that challenged Russian perceptions of beauty.

Campaign details

Brand: DoveBrand owner: UnileverEntrant company: Initiative, MoscowIdea creation: Unilever, MoscowMarket: Russian FederationSector: Skin care, sun protectionMedia channels:Events & experiential, Magazines-consumer, Newspapers, Online display,...