Dove: #Showus Y2 Russia

Personal care brand Dove grew sales and brand penetration in Russia with a TV, press and metro campaign and promotional platform that challenged Russian perceptions of beauty.

1 - Influential Idea
3 - Sales Spike
4 - Brand Builder
Skin care, sun protection
Russian Federation

Campaign details

Brand: DoveBrand owner: UnileverEntrant company: Initiative, MoscowIdea creation: Unilever, MoscowMarket: Russian FederationSector: Skin care, sun protectionMedia channels:Events & experiential, Magazines-consumer, Newspapers, Online display,...

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