Dove: #ShowUs 2020

Dove, a personal care brand, launched its #ShowUs campaign in Russia to fight against media-imposed beauty stereotypes that limit women's life opportunities and self-confidence.

Campaign Strategy

According to Dove Global research, 70% of women still don't feel represented in media & advertising, that's why Dove decides to take an action to shatter beauty stereotypes through media industry.

One of the key challenges in Russian...