Dove: Reverse Selfie

Health and beauty company Dove ran Reverse Selfie, a multichannel global campaign, to drive sales, boost brand health and challenge unrealistic beauty standards.

Campaign video: Dove – Reverse Selfie

Read the full campaign case study

Selected creative: Dove – Reverse Selfie

Credits

Agency: Ogilvy London / Mindshare LondonAccount Manager: Grace BoyleArt Director: Liam BushbyArt Producer: Chloe JahanshahiChief Strategy Officer: Ben KayCopywriter: Alison StevenDesign Lead Integrated: Sian HughesExecutive Creative Director: Daniel FisherFilm Producer: Sally Lipsius / Sue Lee SternGlobal Business Director: Georgie HowardGlobal Business Lead, WPP Unilever: Jo BaconGlobal Creative Director: Juliana ParacencioGlobal Executive Creative Director Unilever:Daniel Fisher...

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