Dove, a chocolate brand, launched a campaign in China to address gender inequality, particularly in the film industry.
Campaign details
Brand: Dove (Chocolate)Brand owner: MarsEntrant company: BBDO ShanghaiMarket: ChinaSector: ConfectioneryMedia channels: Email marketing, Events & experiential, Public relations, Social media, TelevisionBudget: 5 - 10 millionCampaign video...