Dove: Put pleasure first

Dove, a chocolate brand, launched a campaign in China to address gender inequality, particularly in the film industry.

Campaign details

Brand: Dove (Chocolate)Brand owner: MarsEntrant company: BBDO ShanghaiMarket: ChinaSector: ConfectioneryMedia channels: Email marketing, Events & experiential, Public relations, Social media, TelevisionBudget: 5 - 10 million

Campaign video...