Dove: Put pleasure first

Dove, a chocolate brand, produced a film in China with an all-female crew in order to appeal to women and increase brand relevance.

Campaign details

Brand: Dove (Chocolate)Brand owner: MarsEntrant company: MediaCom, ShanghaiMarket: ChinaSector: ConfectioneryMedia channels: Online video, Public relations, Social media, Television, Websites & microsites, Word of mouth, influencersBudget:...