Dove: Oddly Pleasurable Campaign

Chocolate brand Dove grew sales in China with pleasurable videos that targeted workers and positioned chocolate as an escape from workplace stress and frustration.

Campaign details

Brand: Dove Chocolate Brand owner: Mars Wrigley Entrant company: BBDO ChinaIdea creation: BBDO Shanghai Market: Greater China Sector: Confectionery Media channels:Outdoor, Out-of-home, Video on demand, Mobile & apps, Online display, Social media,...

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