Dove: Occasion Building Campaign

Chocolate brand, Dove, grew sales, purchase intent, and penetration by building a new consumption occasion for the product in China.

Campaign details

Brand: Dove ChocolateBrand owner: Mars WrigleyEntrant company: BBDO China - China (mainland)Idea creation: BBDO ShanghaiMarket: Greater ChinaSector: FoodMedia channels:Outdoor, Out-of-home, Social media, Websites & microsites, Mobile &...
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