Dove: Occasion Building Campaign

Harry Chen, Arthur Tsang, Lylah Juinio

Chocolate brand, Dove, grew sales, purchase intent, and penetration by building a new consumption occasion for the product in China.

Campaign details

Brand: Dove ChocolateBrand owner: Mars WrigleyEntrant company: BBDO China - China (mainland)Idea creation: BBDO ShanghaiMarket: Greater ChinaSector: FoodMedia channels:Outdoor, Out-of-home, Social media, Websites & microsites, Mobile &...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands