Dove: My hair, my say

Hair care brand, Dove, partnered an unconventional music artist to leverage its audience's passion for music in a purpose-driven campaign in the Philippines.

Campaign details

Brand: DoveBrand owner: UnileverEntrant company: Mindshare TaguigMarket: The PhilippinesSector: Hair careMedia channels: Livestreaming, Online video, Radio & audio, Sales promotion, Social media,Budget: 500k - 1 million

Campaign video

Creative...