Dove: My hair, my say

Haircare brand Dove Hair crafted its first ever purpose-driven music-based campaign to strengthen its messaging, arrest market share decline and reclaim ownership of the damage care category in the Philippines.

Campaign details

Brand: DoveBrand owner: UnileverLead agencies: Unilever Philippines, Mindshare PhilippinesContributing agency: ABS-CBN CorporationMarket: PhilippinesSector: Hair careMedia channels:Livestreaming, Online video, Programmatic buying, Radio &...