Dove: My hair, my say

Loren Saguil, Tricia Cruz

Haircare brand Dove Hair crafted its first ever purpose-driven music-based campaign to strengthen its messaging, arrest market share decline and reclaim ownership of the damage care category in the Philippines.

Campaign details

Brand: DoveBrand owner: UnileverLead agencies: Unilever Philippines, Mindshare PhilippinesContributing agency: ABS-CBN CorporationMarket: PhilippinesSector: Hair careMedia channels:Livestreaming, Online video, Programmatic buying, Radio &...

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