Dove: My hair, my say

Hair care brand, Dove, partnered an unconventional music artist to leverage its audience's passion for music in a purpose-driven campaign in the Philippines.

Campaign details

Brand: Dove Brand owner: Unilever Entrant company: Mindshare Taguig Market: The Philippines Sector: Hair care Media channels: Livestreaming, Online video, Radio & audio, Sales promotion, Social media, Budget: 500k - 1 million

Executive summary

With hair care being a highly cluttered category here in the Philippines, there is no lack in products communicating the usual hair care benefits. The only problem with that is that consumers are now more attracted to brands that stand for something

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