Dove: My hair, my say – Purposeful music marketing

Tricia Cruz, Kitty Faustino, Oscar Maalihan, Loren Saguil, Stacey Gudani

Haircare brand, Dove, partnered a musician with an unconventional notion of beauty in its My Hair, My Say campaign in the Philippines.

Campaign details

Brand: DoveBrand owner: Unilever PhilippinesLead agency: Mindshare PhilippinesContributing agency: ABS-CBN Corporation, Spotify Philippines, Facebook PhilippinesCountry: PhilippinesIndustries: Hair careMedia channels:Content marketing, Livestreaming,...

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