Dove: Mothers Make You Sweat

Dove, a personal care brand, worked with real mothers and daughters for the release of eight films to recruit young girls into the deodorant category.

Selected creative: Dove – Mothers Make You Sweat

Read the full campaign case study

Credits

Agency: Slap Global Buenos AiresAccount Director: Ana Bogni / Nestor FerreyroCreative director:Auber Romero / Breno Costa / Dario Porterie / Gerry Graf / Ignacio Etchanique...

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