Dove: Molly campaign

Chocolate brand, Dove, co-created a limited-edition package in partnership with a popular toy to reach a youth audience in China.

Campaign details

Brand: Dove ChocolateBrand owner: MarsEntrant company: MediaCom ShanghaiIdea creation: MediaCom, ShanghaiMarket: China (Mainland)Sector: ConfectioneryMedia channels:Online video, Packaging & design, Social media, Video on demand, Websites...

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