Dove Men+Care: Commit to C.A.R.E. Now

Dove, a beauty care brand, partnered with 11 NBA athletes to produce deep-dive videos that showcased how injustices, misrepresentation, stereotypes and racism impacts their lives.

Campaign video: Dove Men+Care - Commit to C.A.R.E. Now

Credits

Media agency: Mindshare New YorkAssociate Director, Investment: Ashley SlatteryAssociate Director, Strategic Planning: Tiffany LiChief Content Officer: David LangDirector, Investment: Darren FarinasDirector, Strategic Planning: Alexandra SpaseffManager, Content+: Justin OdellManager, Investment: Charles BartlettManager, Strategic Planning: Victoria MechanicManaging Director, Strategic Planning: Stacey AbreuProducer, Content+:Grant Lipschultz / Greg Manago...

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